Notes from Microsoft Inspire 2017

June 16, 2017

For those of us in our industry who have been living in a cave, Microsoft Inspire is what used to be the Worldwide Partners Conference (WPC). It’s the annual get together of thousands of Microsoft’s partners from all over the globe, giving Microsoft the opportunity to help them understand first-hand some of the long and short-term changes and developments in the Microsoft world.

This year there were some 17,000 attendees, from 140 countries and combined, the companies represented employ over 17 million people.

As a first time attendee and very young Microsoft partner the sheer scale of the operation was inspiring in itself if, on reflection, the actual announcements were less so.

The main announcements fell into two main areas – the simplification of licensing and deeper focus on the smaller enterprise sector with the launch of Microsoft 365, and the re-organisation and re-focusing of the partner management capabilities around what is to be called One Commercial Partner.

Those of you for whom these announcements have an impact won’t learn anything new here but in our space our learnings from the event can be summarised as follows:

– Windows 10 Enterprise deployment is a corporate priority for Microsoft’s FY18

– Windows AutoPilot has been (re)launched to smooth the deployment of new OEM Windows 10 devices during corporate migrations

– Application Compatibility is still a major barrier to corporate Windows 10 adoption

– Branching! Windows branching – the ongoing replacement for ‘big’bang’ Operating System migration – is a major challenge for corporates

– One Commercial Partner : there will be an emphasis on consumption and usage and less on license selling. This will lead to a greater pressure for enterprises to migrate to Windows 10 and deploy the licenses rather than just buy them.

– Azure. Cloud. Azure. Cloud. AI. Azure. Predictive Learning. Azure. Cloud. You get the message.

We made some great connections, gained an exposure to the partner world and came away, dare I say it, inspired by the potential of our solution and the close fit that it has with Microsoft’s cloud strategy,

For more information contact or give us a call on +44 (0)1184 050044

Previous Posts

Apptimized to launch VSL (Virtual Software Layer), its own proprietary packaging format aimed at achieving 100% automation.

Learn More   >

The latest news from the world of Windows 10 and what's new here at Apptimized...

Learn More   >

Apptimized can now create CloudHouse containers alongside traditional packaging formats thanks to our partnership with CloudHouse.

Learn More   >

The latest news from the world of Windows 10 and Apptimized

Learn More   >

Apptimized has been certified 'Hacker Proof' by leading cybersecurity consultancy Comodo and more updates in Apptimized version 5.6.

Learn More   >

Read our latest case study here and find how one of the world's largest professional services firms is benefitting from Apptimized

Learn More   >

Apptimized 5.5 has been released. Find out what enhancements have been delivered in the world's first cloud-based application packaging solution.

Learn More   >

Apptimized are pleased to announce the latest version of the world's first and only fully cloud-based applications packaging solution has been released. Version 5.7 carries over 50 fixes...

Learn More   >

Find out what we learned in Washington DC when we attended Microsoft Inspire, formerly the Worldwide Partners Conference (WPC)

Learn More   >

Apptimized have strengthened our partnership with Microsoft by making ourselves accessible at Microsoft AppSource.

Learn More   >

Apptimized Self Service can now be purchased in any currency via our new partnership with global software distributor ComponentSource

Learn More   >